I'm constantly on the hunt for the perfect coral lipstick, especially in a matte. This is an effort I've exhausted time and time again because just like hair color, the best reds are made in Europe. While Mac makes a great pro pigment (NeoOrange), Makeup Forever has the best lip liner (18c), and Revlon has the best budget lipgloss (Coral Reef), no one does it better than Illamasqua. They create the most pigmented, matte colors in the market, it's no wonder they go for $20 a pop.
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